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乐活主题体验旅游发展研究
引用本文:孟亚莉,赵金凌.乐活主题体验旅游发展研究[J].昆明大学学报,2013,5(1):84-89,94.
作者姓名:孟亚莉  赵金凌
作者单位:1. 中国环境科学出版社 100062
2. 上海师范大学旅游学院 200234
摘    要:乐活意为健康、可持续性的生活方式。乐活主题体验旅游可以提升旅游特色吸引力与竞争力,增加旅游产品的文化附加值,促进现有的服务业的转型、升级。文章通过分析旅游业与经济发展关系,发现旅游业在第三产业中的重要性及本身发展存在的问题,藉助类似国家地区发展的经验教训,寻找服务业升级、创新的增长点。同时,研究乐活主题体验旅游的优势及类型,探讨乐活主题体验旅游的模式与特征。

关 键 词:乐活  主题旅游  体验旅游  发展模式

Study of LOHAS culture experience tourism development
MENG Ya-li , ZHAO Jin-ling.Study of LOHAS culture experience tourism development[J].Journal of Kunming University,2013,5(1):84-89,94.
Authors:MENG Ya-li  ZHAO Jin-ling
Institution:MENG Ya - li, ZHAO Jin - ling
Abstract:LOHAS is a kind of healthy and sustainable life style. LOHAS tourism can increase the attraction and competi- tiveness of tourism industry of a city. It can improve the sustainable development and cultural added value. It also promotes the transformation and upgrade of the current service industry. The importance and the problems of tourism are found through the anal- ysis of the relationship between tourism and economy industry development. This paper studies the advantages and types of urban cultural creative experience tourism. The growth points of upgrade of service industry are found through the analysis of the problem and experience references of similar countries.
Keywords:LOHAS  theme tourism  experience tourism  development model
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