| 新建本科院校实施品牌战略的思考 |
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| 引用本文： | 黄江昆,陈全宝.新建本科院校实施品牌战略的思考[J].泉州师范学院学报,2008,26(5):110-113. |
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| 作者姓名： | 黄江昆 陈全宝 |
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| 作者单位： | 泉州师范学院,办公室,福建,泉州,362000 |
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| 摘 要： | 论述了在激烈的高等教育竞争中，新建本科院校实施品牌战略的重要性及意义，同时借鉴企业的品牌战略理论提出高校实施品牌战略的理念、内容及其特征，以此阐述新建本科院校实施品牌战略的策略，即树立大学理念、建立现代大学制度、培育大学形象。
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| 关 键 词： | 新建本科院校 品牌战略 大学理念 大学形象 |
On Implementing Brand Strategy of Newly,established Universities |
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| HUANG Jiang-kun,CHEN Quan-bao.On Implementing Brand Strategy of Newly,established Universities[J].Journal of Quanzhou Normal College,2008,26(5):110-113. |
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| Authors: | HUANG Jiang-kun CHEN Quan-bao |
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| Institution: | (Office,Quanzhou Normal University,Fujian 362000,China) |
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| Abstract: | The article discusses the significance and meaning of implementing brand strategy of newly-established universities in the condition of intense competition for higher education market.Using the theory of enterprises brand strategy as reference,the article explains the ideas,contents and characteristics of implementing brand strategy in universities.And it puts forward the measures to implement brand strategy of newly-established universities,namely cultivating university ideas,establishing modern university system and molding the university image. |
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| Keywords: | newly-established universities brand strategy university idea university image |
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