| 打造冰雪文化品牌提升冰城旅游竞争力 |
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| 引用本文： | 王洋,房殿生.打造冰雪文化品牌提升冰城旅游竞争力[J].冰雪运动,2011,33(3):91-93. |
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| 作者姓名： | 王洋 房殿生 |
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| 作者单位： | 1. 哈尔滨商业大学体育学院,黑龙江哈尔滨,150028
2. 海南大学体育部,海南海口,570228 |
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| 摘 要： | 品牌是一种极富经济内涵的文化，品牌与文化有一种天然的联系。哈尔滨素有“冰城”之称，冰雪文化就应是“冰城”的品牌。冰城冰雪旅游面临着其他省份激烈竞争的紧迫形势下，竞争力呈现下降的态势。分析当前哈尔滨冰雪旅游竞争力现状及其重要性，从打造冰雪民俗品牌、打造冰雪艺术品牌、打造国际冰雪赛事品牌和打造国际滑雪度假胜地品牌等4个方面入手打造冰雪文化品牌，提升冰城冰雪旅游产业竞争力。
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| 关 键 词： | 冰雪文化 品牌 冰城 旅游 竞争力 |
Make the Ice- Snow Culture Brand to Improve the Tourism Competitiveness of Ice City |
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| WANG Yang,FANG Dian-sheng.Make the Ice- Snow Culture Brand to Improve the Tourism Competitiveness of Ice City[J].China Winter Sports,2011,33(3):91-93. |
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| Authors: | WANG Yang FANG Dian-sheng |
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| Institution: | WANG Yang1,FANG Dian-sheng2 (1.Physical Education School of Harbin University of Commerce,Harbin 150028,China,2.Physical Education Department of Hainan University,Haikou 570228,China) |
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| Abstract: | As a culture with very rich economic connotation, the brand is naturally connected to the culture. Known as the Ice City, Harbin＇s brand should be the ice -snow culture. The ice -snow tourism in Ice City is facing with the pressing challenge from other provinces and its competitiveness shows a decline. In order to make the brand of Harbin＇s ice - snow culture, improve the competitiveness of Ice City＇s ice - snow tourism, after analyzing the current status and significance of Harbin ice - snow tourism＇s competitiveness, the paper suggests starting from four ways： make the brand of ice - snow folk - custom, make the brand of ice - snow art, make the brand of international ice - snow competition, make the brand of international ski resort. |
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| Keywords: | ice - snow culture brand Ice City tourism competitiveness |
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