| 从少林寺下属机构的发展看民族传统体育的市场化经营 |
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| 引用本文： | 施春丰,林小美.从少林寺下属机构的发展看民族传统体育的市场化经营[J].浙江体育科学,2011,33(2). |
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| 作者姓名： | 施春丰 林小美 |
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| 作者单位： | 浙江大学,教育学院体育学系,浙江,杭州,310028 |
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| 摘 要： | 采用实地考察、问卷调研、文献查阅等研究方法,对少林寺及下属机构的发展进行研究,分析少林寺下属机构在市场化过程中的创造性努力及取得的一系列成果;用客观的视角关注中华民族传统体育及文化的存在和发展问题,借鉴少林寺市场化的发展模式,提出民族传统体育市场化运营的建议和存在的问题。
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| 关 键 词： | 少林寺 下属机构 民族传统体育 市场化经营 |
A study regarding the market-oriented management of traditional physical culture from the perspective of the development of Subsidiaries attached to the Shaolin Temple |
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| SHI Chun-feng,LIN Xiao-mei.A study regarding the market-oriented management of traditional physical culture from the perspective of the development of Subsidiaries attached to the Shaolin Temple[J].Zhejiang Sport Science,2011,33(2). |
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| Authors: | SHI Chun-feng LIN Xiao-mei |
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| Institution: | SHI Chun-feng,LIN Xiao-mei(PE Department,Education College,Zhejiang University,Hangzhou 310028,China) |
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| Abstract: | The thesis studies the development of Shaolin Temple as well as its subordinate bodies,and analyzes the creative efforts made by its subordinate bodies in the process of the market-oriented transition as well as a series of achievements by adopting several researching methods including fieldwork,the questionnaire survey,literature search.The thesis also concerns the existence and development of the Chinese traditional physical culture from an objective perspective.Referring to its market-oriented mode of de... |
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| Keywords: | Shaolin Temple subordinate bodies traditional physical culture market-oriented operation |
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