| C2C交易中的动态信用评价模型 |
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| 引用本文： | 杨韵.C2C交易中的动态信用评价模型[J].情报科学,2010(4). |
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| 作者姓名： | 杨韵 |
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| 作者单位： | 顺德职业技术学院经济管理系; |
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| 摘 要： | 近年来C2C交易平台上的商家有专业化的趋势,因此传统的基于个人交易的信用评价体系无法全面真实地反映一个网上店铺的信用。淘宝网借鉴B2C的信用评价方法,推出了店铺动态评分,但并未受到用户的欢迎。通过分析目前以淘宝为代表的信用评价体系存在的问题,提出一个动态信用评价模型,充分考虑C2C交易环节中的信任要素及其权重,并引入信用值随时间推移的动态变化。该动态评价模型对于构建一个信任的网络交易环境有积极的意义。
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| 关 键 词： | C2C 信用评价 电子商务 动态模型 |
A Dynamic Trust Evaluation Model on C2C Marketplaces |
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| YANG Yun.A Dynamic Trust Evaluation Model on C2C Marketplaces[J].Information Science,2010(4). |
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| Authors: | YANG Yun |
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| Institution: | Department of Economic Management/a>;Shunde Professional Technology School/a>;Foshan 528300/a>;China |
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| Abstract: | Today more and more users on C2C marketplaces turn to be professional sellers and their online stores become more like B2C websites.Since that,many C2C marketplaces introduced the trust evaluation model based on B2C to evaluate the credibility of each online store,like Taobao proposed the dynamic score in 2009.But the dynamic score had limitations on some aspects and aroused many criticisms.In this paper we analyzed the developing trend of C2C marketplace in China,and discussed the problems the present trus... |
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| Keywords: | C2C trust evaluation ecommerce dynamic score model |
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