| 海外华人导游与出境游服务质量的相关性研究 |
| |
| 引用本文： | 李佳.海外华人导游与出境游服务质量的相关性研究[J].怀化学院学报,2011,30(9):25-28. |
| |
| 作者姓名： | 李佳 |
| |
| 作者单位： | 海南大学三亚学院旅业管理分院,海南三亚,572022 |
| |
| 摘 要： | 探讨海外华人华侨导游对出境游服务质量的作用机制。为此，构建了一个以海外华人导游服务行为对出境游服务质量影响的结构模型。通过对海外华人导游语言能力、专业知识、服务态度、服务能力、景点和服务项目等因素与出境游质量的相关性研究，验证了海外华人导游的接待服务对出镜游服务质量的影响是显著存在的。基于研究结论，为出境游服务质量的管...
|
| 关 键 词： | 出境游 海外华人导游 服务质量 |
Study on the Impact of Overseas Chinese Guides on Outbound Tourism Service Quality |
| |
| LI Jia.Study on the Impact of Overseas Chinese Guides on Outbound Tourism Service Quality[J].Journal of Huaihua University,2011,30(9):25-28. |
| |
| Authors: | LI Jia |
| |
| Institution: | LI Jia(Tourism College,Hainan University Sanya College,Sanya,Hainan 572022) |
| |
| Abstract: | This paper discusses the mechanism of oversea Chinese guides on outbound tourism service quality.In order to do this,the paper constructs a structural model based on the impact of oversea Chinese guides on outbound tourism service quality.Study on the correlation between language ability,professional knowledge,service attitude,service capacity,attractions & services and outbound tourism service quality.It was verified that the reception service of overseas Chinese guides has a significant impact on outbound... |
| |
| Keywords: | outbound tourism oversea Chinese guides service quality |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
