| 标语口号英译的语用失误剖析 |
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| 引用本文： | 林婷婷.标语口号英译的语用失误剖析[J].培训与研究,2009,26(3):122-124. |
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| 作者姓名： | 林婷婷 |
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| 作者单位： | 华侨大学,外国语学院,福建,泉州,362021
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| 摘 要： | 以语用学的语用失误理论为指导，通过剖析一些标语口号的英译实例，探究标语口号英译中出现的语用语言失误和社会语用失误现象，并提出避免两类语用失误相应的翻译策略，旨在提高译文的宣传效果，实现跨文化交际的目的。
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| 关 键 词： | 标语口号英译 语用失误 语用语言失误 社会语用失误 |
Analysis on Pragmatic Failures in English Translation from Chinese Slogans |
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| LIN Ting-ting.Analysis on Pragmatic Failures in English Translation from Chinese Slogans[J].Training and Research-Journal of Hubei College of Education,2009,26(3):122-124. |
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| Authors: | LIN Ting-ting |
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| Institution: | College of Foreign Languages;Huaqiao University;Quanzhou Fujian 362021;China |
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| Abstract: | Pragmatic failures occur frequently in English translation from Chinese slogans.This paper probes into pragma-lingustic failures andsocio-pragmatic failures by analyzing several examples of mistranslation and comes up with some tranlation strategies for pragmatic equivalence purposes so as to accomplish the slogans' intended goals. |
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| Keywords: | translation of chinese slogan pragmatic failure pragma-lingustic failure socio-pragmatic failure |
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