| 论跨文化营销中对文化差异的分析和理解 |
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| 引用本文： | 张桂华.论跨文化营销中对文化差异的分析和理解[J].湖南科技学院学报,2006,27(8):97-99. |
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| 作者姓名： | 张桂华 |
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| 作者单位： | 湖南环境生物职业技术学院,湖南,衡阳,421005 |
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| 摘 要： | 文化差异是影响跨文化营销的关键因素。在跨文化营销的进程中，我们应对文化差异加以科学分析，并在正确理解本土丈化、树立对待不同文化的正确态度、避免自我参照标准的影响、加强跨文化沟通的基础上，增进跨文化理解。
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| 关 键 词： | 跨文化营销 文化差异 跨文化分析 跨文化理解 |
| 文章编号： | 1673-2219（2006）08-0097-03 |
| 收稿时间： | 2006-03-26 |
| 修稿时间： | 2006年3月26日 |
On Analyze and Comprehend the Cultural differences during Cross-cultural Marketing |
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| ZHANG Gui-hua.On Analyze and Comprehend the Cultural differences during Cross-cultural Marketing[J].Journal of Hunan University of Science and Engineering,2006,27(8):97-99. |
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| Authors: | ZHANG Gui-hua |
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| Abstract: | Cultural differences are the key-factor which influence cross-cultural marketing. During cross-cultural marketing, we should analyze the cultural difference scientifically. At the same time, we should enhance our cross-cultural comprehension on the basis of comprehend mainland culture properly, establish right attitude to different culture, avoid being influenced by self-reference criterion, strengthen cross-cultural communicate. |
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| Keywords: | cross-cultural marketing cultural differences cross-cultural analyze cross-cultural comprehend |
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