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| NBA职业篮球市场的成功经验及启示 | |
| 引用本文： | 杨铁黎,张建华,王必琪.NBA职业篮球市场的成功经验及启示[J].北京体育大学学报,2000,23(3). |
| 作者姓名： | 杨铁黎 张建华 王必琪 |
| 作者单位： | 1. 北京体育师范学院,北京,100088 2. 北京师范大学体育系,北京,100088 3. 山东体育学院,济南,250014 |
| 摘 要： | 通过对 NBA职业篮球市场发展过程和运营机制的研究 ,总结出 NBA职业篮球市场成功的几个主要经验 ,即拥有市场经济条件下的特殊运营机构 ;保证 NBA迅速发展的特殊政策 ;具有严格的法规制度 ;与媒体建立密切的合作关系 ;全面灵活的公关手段和拥有优秀的经营管理人才 ,为我国职业篮球市场的开发提供了有价值的启示。 |
| 关 键 词： | 篮球 NBA 职业篮球 市场 |
Successful Experiences and Revelation of NBA Professional Basketball Market |
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| YANG Tie-li,ZHANG Jian-hua,WANG Bi-qi.Successful Experiences and Revelation of NBA Professional Basketball Market[J].Journal of Beijing Sport University,2000,23(3). | |
| Authors: | YANG Tie-li ZHANG Jian-hua WANG Bi-qi |
| Institution: | YANG Tie li 1 ZHANG Jian hua 2 WANG Bi qi 31.BeijingTeachersCollegeofPhysicalEducation,Beijing100088,China,2.Dept.ofPE,BeijingNormalUniversity,Beijing100088,China,3.ShandongInstituteofPhysicalEducation,Jinan250014,Shandong,China |
| Abstract: | By studying the progress of NBA professional basketball market development and the system of its operation several successful experiences of the NBA professional basketball market were summed up. It has the special operation system under the condition of market economy, special policy ensuring the fast development of NBA. It possesses the strict system of the rule of law, establishes close cooperative relation with the media and provides with all round flexible measures of public relations as well as the elite talented personnel of management. Those experiences have provided valuable revelation for the development of the Chinese professional basketball market. |
| Keywords: | basketball NBA professional basketball market |
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