| 论品牌与文化 |
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| 引用本文： | 杨红娟,杨保建.论品牌与文化[J].云南师范大学学报(哲学社会科学版),2002,34(5):89-91. |
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| 作者姓名： | 杨红娟 杨保建 |
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| 作者单位： | 昆明理工大学管理与经济学院,云南,昆明,650093 |
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| 摘 要： | 本根据中西化的特点和差异，通过化与品牌的关系以及化在品牌运作中的作用，比较了中西品牌。强调在西方品牌大规模向中国进军时，打造中国民族化品牌，显得至关重要。
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| 关 键 词： | 中西文化 民族文化 品牌运作 |
| 文章编号： | 1000-5110(2002)05-0089-03 |
| 修稿时间： | 2002年1月9日 |
Well- Known Brands and Culture |
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| YANG Hongjuan,YANG Baojian.Well- Known Brands and Culture[J].Journal of Yunnan Normal University(Philosophy and Social Sciences Edition),2002,34(5):89-91. |
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| Authors: | YANG Hongjuan YANG Baojian |
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| Abstract: | According to characteristics and differences of Chinese-western culture, Chinese-western well known brands have been compared through relationship between culture and well-known brands and role of culture in the well-known brands. It is emphasized that creation of cultural well -known brands of the Chinese nation appears very important when western well-known brands march into china on a large scale. |
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| Keywords: | culture Well-known brands national culture |
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