| 90年代文学文本传播衰落的媒介解析--兼论电视文艺传播的兴起 |
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| 引用本文： | 黄春平,曾庆香.90年代文学文本传播衰落的媒介解析--兼论电视文艺传播的兴起[J].湖南大众传媒职业技术学院学报,2005,5(1):54-57. |
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| 作者姓名： | 黄春平 曾庆香 |
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| 作者单位： | 1. 中国社科院研究生院新闻系
2. 中国传媒大学新闻与传播学院,北京,100102 |
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| 摘 要： | 90年代文学文本传播的衰落，从媒介发展的角度分析，在很大程度上与电子媒介传播——主要是电视文艺传播的兴起有相当的关系。电子媒介——电视在主动性、易解性、娱乐性、快捷性方面都占有很多的传播优势，抢走了文学文本传播中的受众。文学文本传播的衰落带来很多负面影响，如图像传播的扩张、受众个性的被销蚀及其自由选择权的丧失、文本传播本身依赖的社会经济支持的被夺走等。
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| 关 键 词： | 传播优势 受众 电子媒介 快捷性 电视文艺 娱乐性 负面影响 文学文本 衰落 兴起 |
| 文章编号： | 1671-5454(2005)01-0054-04 |
| 修稿时间： | 2004年9月2日 |
A Media Analysis of the Dechine of the Literary Test Dissemination in the 90 s of the Last Century |
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| HUANG Chun-ping ,ZENG Qing-xiang.A Media Analysis of the Dechine of the Literary Test Dissemination in the 90 s of the Last Century[J].Hunan Mass Media Vocational Technical College(Mass Media),2005,5(1):54-57. |
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| Authors: | HUANG Chun-ping ZENG Qing-xiang |
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| Institution: | HUANG Chun-ping 1,ZENG Qing-xiang 2 |
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| Abstract: | This paper regards that the decline of the prevalence of the 1990s literature context is to great extent in rapport with the flourish of the TV literature. Besides the reason of the economic factor, TV communication has more advantages than that of the context in its go-aheadism, legibility, entertainment and promptness, compared with the context communication. So the former seizes many audiences of the latter to some degree. The decline of the literature context brings down many negative influences such as the expand of the image communication; the erosion of the audience individuality; the depriveness of right of the audience's free choice; the lose of socially economic support of the context communicatin itself and so on. |
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| Keywords: | TV lierature literature context communication reason |
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