| 广告设计专业实施"三位一体"培养模式的探索 |
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| 引用本文： | 张勇,吕唯平.广告设计专业实施"三位一体"培养模式的探索[J].孝感职业技术学院学报,2005,8(2):11-14. |
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| 作者姓名： | 张勇 吕唯平 |
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| 作者单位： | 湖北职业技术学院人文艺术系,湖北孝感432000 |
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| 摘 要： | 文章通过对广告行业、企业的调研，分析了高职广告设计人才的定位及其能力特征和培养特点，探讨了在“学校——企业——社会”三位一体人才培养模式指导下的广告人才培养的思路。提出了以就业为导向，以能力为本位，以多元智能理论为依据，以校企结合、校社结合为人才培养的基本途径的广告艺术设计专业改革措施。
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| 关 键 词： | 广告设计专业 人才培养模式 能力本位 校企同行 |
| 文章编号： | 1670-8178（2005）02-0000-04 |
| 收稿时间： | 2005-04-20 |
| 修稿时间： | 2005年4月20日 |
Train of Thought and the Action of Carrying out the Model of Trinity in the Advertisement Design Speciality |
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| Zhang Yong;Lv WeiPing.Train of Thought and the Action of Carrying out the Model of Trinity in the Advertisement Design Speciality[J].Journal of Xiaogan Vocational-Technical College,2005,8(2):11-14. |
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| Authors: | Zhang Yong;Lv WeiPing |
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| Abstract: | This article analyzes the position of the talents of advertisement design and its ability characteristics and fostering features in higher vocational colleges by investigating the advertisement profession and the advertisement enterprises. It inquires into the train of thought to foster advertisement talents guided by school - business - society talents training model. It also puts forward the reform measures of the specialty, which shows such basic talents training ways as employment oriented, ability oriented, pluralistic intelligence theory, the combination of schools and enterprises, and the joining between schools and society. |
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| Keywords: | the advertisement design speciality talents training model ability oriented the combination of schools and enterprises |
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