| 21世纪新营销观念-可持续营销 |
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| 引用本文： | 卜庆娟.21世纪新营销观念-可持续营销[J].德州学院学报,2003,19(5):50-53. |
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| 作者姓名： | 卜庆娟 |
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| 作者单位： | 德州学院政法系,山东,德州,253023 |
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| 摘 要： | 经济发展中出现的低伦理营销行为存在的根源为自私的“经济人”,这一营销理念损害了社会利益。为摒弃其缺点,应树立根源为“社会人”的可持续营销观念,这一营销理念有助于生态伦理与社会伦理的保持与持续发展。
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| 关 键 词： | 传统营销观念 可持续发展 可持续营销 营销理念 |
| 文章编号： | 1004-9444(2003)05-0050-04 |
| 修稿时间： | 2003年2月22日 |
On the new marketing conception of 21 century:sustainable marketing |
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| BU Qing-juan.On the new marketing conception of 21 century:sustainable marketing[J].Journal of Dezhou University,2003,19(5):50-53. |
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| Authors: | BU Qing-juan |
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| Abstract: | selfish "economic man" is the source of low level moral marketing behavior in the development of economy, this marketing behavior has hurt the interests of society. For avoiding its harmfulness, the thought of sustainable marketing should be fostered, by which the moral of ecology and society would be kept. |
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| Keywords: | traditional marketing conception sustainable development sustainable marketing marketing conception |
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