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扬州发展休闲农业的优势及对策
引用本文:李芸,毛建明,曹松罗.扬州发展休闲农业的优势及对策[J].扬州教育学院学报,2010,28(2):5-8.
作者姓名:李芸  毛建明  曹松罗
作者单位:扬州职业大学,江苏,扬州225009
基金项目:扬州市"实现扬州新跨越"课题研究工程(2009-017).农业发展的物质基础 
摘    要:改革开放以来,随着扬州经济的快速增长,休闲农业取得了长足的发展。在分析休闲农业概念的基础上,从自然条件、城市化进程、人民生活水平、区位等方面论证扬州发展休闲农业的优势,提出扬州发展休闲农业的对策:充分发挥政府主导作用,不断扩大休闲农业的产业规模;建立多渠道投入机制,为休闲农业发展提供资金保障;合理布局,实现休闲农业持续繁荣;完善休闲农业产品体系,增强休闲产品的吸引力和竞争力;加大宣传促销力度,积极扩大休闲农业市场;抓好教育培训,大力提高休闲农业服务水平。

关 键 词:扬州  休闲农业  优势  对策

The Advantages of Developing Recreational Agriculture in Yangzhou and Its Measures
LI Yun,MAO Jian-ming,CAO Song-luo.The Advantages of Developing Recreational Agriculture in Yangzhou and Its Measures[J].Journal of Yangzhou College of Education,2010,28(2):5-8.
Authors:LI Yun  MAO Jian-ming  CAO Song-luo
Institution:(Yangzhou Polytechnic College,Yangzhou 225009,China)
Abstract:Yangzhou has been well known as a city of leisure and recreation since ancient times.Recreational agriculture has developed greatly with rapid growth of the economy in Yangzhou brought about by China's reform and opening-up policy.Based on the analysis of the concept of recreational agriculture,this paper demonstrates the advantages Yangzhou has in developing recreational agriculture from natural endowment,urbanizing process,standard of living and location.This paper also recommends suitable measures for developing recreational agriculture in Yangzhou.It presents some measures for developing recreational agriculture,such as increasing the industrial size continuously with support of government policies,establishing a multi-channel funding system to provide financial backing,making suitable arrangement in geographical distribution of sites of recreational agriculture to continue its growth,increasing product variety to make products more attractive to consumers and more competitive in the market,putting greater emphasis on marketing to enlarge the potential market and using educational training to improve the quality of service.
Keywords:Yangzhou  recreational agriculture  advantages  measures
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