| 移动通信增值服务的运营模式研究 |
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| 引用本文： | 丁璐璐,赖茂生.移动通信增值服务的运营模式研究[J].江西图书馆学刊,2007,37(1):65-67. |
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| 作者姓名： | 丁璐璐 赖茂生 |
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| 作者单位： | 1. 索尼爱立信移动通信产品(中国)有限公司,100102
2. 北京大学 |
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| 摘 要： | 在移动通信话音业务为主的时代,移动通信产业链的结构非常简单,但在增值业务时代,产业链的结构逐渐复杂化.从产业链的理论出发,对移动通信增值服务产业链及各环节进行了详细全面的分析,提出了相应的策略和建议.
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| 关 键 词： | 移动增值服务 运营模式 移动运营商 内容提供商 移动通信 通信增值服务 运营 模式研究 Service Mobile Mode Operation 策略 分析 环节 理论 杂化 通信产业链 增值业务 结构 话音业务 |
Research on Operation Mode of Mobile Value-Added Service |
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| Ding Lulu,Lai Maosheng.Research on Operation Mode of Mobile Value-Added Service[J].The Journal of the Library Science in Jiangxi,2007,37(1):65-67. |
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| Authors: | Ding Lulu Lai Maosheng |
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| Institution: | Ding Lulu and Lai Maosheng |
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| Abstract: | The framework of the industrial chain for mobile communications area is very simple in the Age that voice service is the primary service,however,the framework of the industrial chain becomes into the complication gradually in the Age that value-added service is the primary service. Based on this point, this paper analyses the each role of the industrial chain of mobile value-added service in detail and all-sidedly and brings up the relevant strategies and proposals. |
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| Keywords: | Value-Added Service Operation Mode Industrial Chain Mobile Operator Content Provider |
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