| 国内独立杂志浅探——以《O_2生活潮》为个案 |
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| 引用本文： | 郑智斌,陈懿.国内独立杂志浅探——以《O_2生活潮》为个案[J].出版科学,2009,17(2). |
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| 作者姓名： | 郑智斌 陈懿 |
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| 作者单位： | 南昌大学人文学院,南昌,330031 |
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| 基金项目： | 教育部人文社会科学研究项目，江西省高校人丈社科研究项目 |
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| 摘 要： | 选取目前我国发展较为成熟的上海独立杂志生活潮>为个案,分析其定位、编辑理念,内容特点、发行策略、品牌建设等,认为非主流的独立杂志的出现显现了当代个体的价值观和自由度,影射出媒体界的商业化垄断与非商业化自由的斗争.
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| 关 键 词： | 独立杂志 《O2生活潮》 非主流 非商业化 |
An Analysis of the Independent Magazine in China |
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| Authors: | Zheng Zhibin Chen Yi |
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| Abstract: | This article takes O2 as a sample which is a more famous magazine in Shanghai.Based on the analysis of its location,editorial concept,content characteristics,distribution strategy and brand construction,the author considers that the emergence of the independent magazine shows the contemporary value and freedom of an individual,and reflects the struggles between commercializing monopoly and freedom of non-commercialization in the media field. |
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| Keywords: | Independent magazines O2 Non-mainstream Non-commercial |
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