New media producing new labor: Pinterest,yearning, and self-surveillance |
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| Authors: | Hillary A Jones |
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| Institution: | Department of Communication, California State University, Fresno, Fresno, CA 93740, USA |
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| Abstract: | Scrapbooks, a medium long used by women to curate experiences, employ a past-oriented affective capacity of remembrance. By engaging in modal analysis, this essay explores how the social networking site Pinterest, although visually similar to scrapbooks, instead offers a future-oriented affective capacity of yearning to its (primarily female) users. This temporal pivot and change in affective capacity engages women not in celebratory memory work but in a postindustrial, postfeminist third shift of labor curating yearning and self-surveilling. |
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| Keywords: | Social media Pinterest digital labor affect feminism |
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