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创业型大学的经营理念
引用本文:林志凯.创业型大学的经营理念[J].教育与考试,2010(5).
作者姓名:林志凯
作者单位:福州大学校长办公室
摘    要:以经营理念发展大学,已经成为21世纪大学管理方式变革的渐强音。借鉴企业理念,移植企业成熟的制度来推进大学的自我经营,是大学应对高等教育失衡状况,寻求自我适应的重要途径。经营大学要注意增强成本效益、品牌形象、市场竞争、区域服务、团队合作的意识。

关 键 词:经营大学  企业理念  创业型大学

Using Enterprise's Ideas to Manage University:the Path Choice of the Transformation of Entrepreneurial University
Lin Zhikai.Using Enterprise's Ideas to Manage University:the Path Choice of the Transformation of Entrepreneurial University[J].Education and Examinations,2010(5).
Authors:Lin Zhikai
Institution:Lin Zhikai;
Abstract:Using management ideas to develop universities has gradually become the transformation mode of university management in 21 century. To learn from enterprise ideas and to take advantages of mature system of enterprises in order to improve the self-management of universities are the ways of pursuing self-adaptation for universities coping with the situation of unbalanced higher education. To manage a university,one should pay attention to the higher cost efficiency,brand image,market competition,regional ser...
Keywords:managing university  concept of enterprise  entrepreneurial university
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