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GoPro as an ethnographic tool: A wayfinding study in an academic library
Authors:Kirsten M Kinsley  Dan Schoonover  Jasmine Spitler
Institution:Strozier Library, Florida State University, Tallahassee, FL
Abstract:In this study, researchers sought to capture students’ authentic experience of finding books in the main library using a GoPro camera and the think-aloud protocol. The GoPro provided a first-person perspective and was an effective ethnographic tool for observing a student's individual experience, while also demonstrating what tools they use to find items. Using the think-aloud protocol, observers could hear students express their internal decisions, thoughts, and feelings about the process. Results confirmed trouble spots in the building and that directories are not typically used and need updating. GoPro footage revealed that there are certain qualities of the help-desk experience that can make a search more or less successful. No major sex differences were found in preference of wayfinding tools and behaviors, except that males appear to have used directories marginally more than females. In a debriefing survey, students still affirmed human help and online maps as the most useful wayfinding tools and advocated for better signage. Mapping of behaviors by floor also validated GoPro observations. At low cost to the library, the GoPro/think-aloud combination along with survey and mapping methodologies affirmed trouble spots in the building and provided suggestions for wayfinding improvements to library administration.
Keywords:Academic libraries  directories  ethnography  GoPro  navigation  observation  signage  stacks  think-aloud protocol  wayfinding
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