| 我国公共体育服务的市场化改革研究 |
| |
| 引用本文： | 唐立慧,郇昌店,肖林鹏,李宗浩.我国公共体育服务的市场化改革研究[J].西安体育学院学报,2010,27(3). |
| |
| 作者姓名： | 唐立慧 郇昌店 肖林鹏 李宗浩 |
| |
| 作者单位： | 1. 天津商业大学,体卫部,天津,300134
2. 天津体育学院,天津,3013381 |
| |
| 基金项目： | 国家科技部软科学项目阶段性成果 |
| |
| 摘 要： | 针对我国传统公共体育服务领域发展过程中面临的现实问题,应用逻辑分析、文献资料与专家调查等方法,对我国公共体育服务领域应用市场化的相关问题进行了初步探索.研究认为,市场化是解决公共体育服务政府供给困境的有效途径之一.而我国公共体育服务市场化的边界限定在政府供给成本高、效益低的领域,即公共体育场馆服务、公共体育设施服务、国民体质监测服务等.可能应用的市场化方式有PPP、政府购买和合同外包等.
|
| 关 键 词： | 公共体育服务 市场化 改革 |
Marketization of Public Sport Service |
| |
| TANG Li-hui,HUAN Chang-dian,XIAO Lin-peng,LI Zong-hao.Marketization of Public Sport Service[J].Journal of Xi'an Institute of Physical Education,2010,27(3). |
| |
| Authors: | TANG Li-hui HUAN Chang-dian XIAO Lin-peng LI Zong-hao |
| |
| Institution: | TANG Li-hui1,HUAN Chang-dian2,XIAO Lin-peng2,LI Zonghao2(1.Sport and Hygiene Department,Tianjin Commercial University,Tianjin 300134,China,2.Science and Research Office,Tianjin University of Sports,Tianjin 300381,China) |
| |
| Abstract: | This paper discusses the problem on the traditional public sports service and makes a probe into market-oriented issues on the provide of public sport service by the application of logical analysis,literature research,expert surveys and other method.This paper has got the following conclusion : marketing operations is one of the most effective ways to solve the problem of government supplying on public sports service.The boundaries of the market operations is limited to the high cost with low benefit areas ... |
| |
| Keywords: | public sports service marketiation reformation |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
