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| 对河南省体育健身娱乐市场消费群体现状的调查分析 | |
| 引用本文： | 马志强,赵丽光,杨吉春.对河南省体育健身娱乐市场消费群体现状的调查分析[J].体育科学研究,2004,8(3):19-22. |
| 作者姓名： | 马志强 赵丽光 杨吉春 |
| 作者单位： | 1. 洛阳大学,河南,洛阳,471023 2. 吉林经济职业技术学院,吉林,长春,130012 3. 吉林体育学院,吉林,长春,130022 |
| 基金项目： | 2002年河南省"软科学"研究计划项目的子课题(0113012900) |
| 摘 要： | 运用社会学研究方法对河南省郑州、开封、洛阳3市体育健身娱乐市场消费群体的消费行为、消费动机、消费结构以及消费形式进行了调查。结果表明：其消费结构女性比例超过男性，主要分布在20至35岁之间；消费动机主要是健身健美、减肥治病；消费形式主要在收费中等偏下的体育娱乐场所；消费行为有70％以上消费者有相对固定的消费场所，并认可市场价格。总体对比目前处于国内平均水平。 |
| 关 键 词： | 河南 体育健身 娱乐市场 消费群体 现状 调查分析 消费结构 消费行为 消费动机 消费形式 |
| 文章编号： | 1007-7413(2004)03-0019-04 |
| 修稿时间： | 2004年6月30日 |
An Investigation and Analysis on the Status Quo of Consumer Masses in Sports Entertainment Market in Henan Province |
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| MA Zhi-qiang,ZHAO Li-guang,YANG Ji-chunPhysical Education.An Investigation and Analysis on the Status Quo of Consumer Masses in Sports Entertainment Market in Henan Province[J].Sports Sciences Researches,2004,8(3):19-22. | |
| Authors: | MA Zhi-qiang ZHAO Li-guang YANG Ji-chunPhysical Education |
| Institution: | MA Zhi-qiang,ZHAO Li-guang,YANG Ji-chunPhysical Education Department,Luoyang University,Luoyang 471023,China, 2. Jilin Economic and Vocational College,Changchun 130012,China, 3. Jilin Physical Education College,Changchun 130022,China |
| Abstract: | An investigation was made on the consumer masses in sports entertainment market from such aspects as consumption behavior, motives, structure and forms, by using sociological research methods in the three cities of Zhengzhou, Kaifeng and Luoyang. The results indicate: 1. In terms of consumption structure, the proportion of female consumers mainly from age 25 to age 35 is higher than that of the male. 2. The consumption motives mainly lie in fitness, bodybuilding and weight reduction. 3. The consumption forms exist largely in medium or lower charged sports and entertainment spots. 4. As far as consumption behavior is concerned, 70% of the consumers have relatively regular entertainment spots and accept the market price. On the whole, all aspects have reached the average domestic level. |
| Keywords: | consumption structure consumption behavior consumption motives consumption forms |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |