| 基于“集团剩余”的出版业集团化运营之机理研究 |
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| 引用本文： | 史征.基于“集团剩余”的出版业集团化运营之机理研究[J].出版科学,2012,20(2):49-53. |
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| 作者姓名： | 史征 |
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| 作者单位： | 浙江传媒学院文化创意学院,杭州,310018 |
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| 基金项目： | 浙江省哲学社会科学规划重大项目“浙江文化产业发展的路径依赖、水平测定与政策引导”(09JDCB001ZD)阶段成果 |
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| 摘 要： | 出版业集聚化发展是迅速推进文化产业大发展大繁荣的重要途径,出版集团是我国文化产业集聚发展的重要载体。集团具有聚集经济性和良好的学习效应,使得集团内各出版发行机构的长期平均成本不断降低,成本节约效应显著;集团是包括产业政策在内的各项政策的集聚地,具备相对完善的公共平台等支撑条件,使得集团内出版发行机构获得比集团外企业更多的收益,两者的共同效应导致集团内的出版发行机构无论是在成本还是收益上都对集团外企业形成相对优势,产生类似于产业集群剩余的出版集团"集团剩余"。这也是出版集团形成、维系和发展的直接经济驱动力。
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| 关 键 词： | 产业集群 出版业 集团剩余 成本 收益 |
On Publishing Industry Group Operating Mechanism Based on the Theory of "Group Surplus" |
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| Authors: | Shi Zheng |
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| Abstract: | The agglomeration development of the publishing industry is an important way to advance prosperity of the culture industry,and the publishing groups is an important carrier of the clustering development of Chinese cultural industry.The agglomeration economic characteristic and great learning effects that groups have reduce the long-term average cost of the publishing and distribution institutions in groups,and their benefits are obvious.Group is home of various polices,including industrial polices,and it provides supporting conditions,such as a relatively perfect public platform,so that it can bring more income to the publishing and distribution institutions in groups than those out of groups.The common benefits of the two above gain advantage for publishing and distribution companies in cost and income,and result in the group surplus of the publishing group,which is similar to the industrial clusters surplus.It is also the direct economic driving force for the formation,maintenance and development of publishing groups. |
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| Keywords: | Industrial clusters Publishing industry Group surplus Costs Income |
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