| 兵法谋略与现代商战 |
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| 引用本文： | 张志祥.兵法谋略与现代商战[J].滨州师专学报,2008(5):45-64. |
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| 作者姓名： | 张志祥 |
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| 作者单位： | 中国人民解放军总后勤部,北京100072 |
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| 摘 要： | 充满谋略思想的《孙子兵法》在哲学层面上揭示了军队管理与企业管理、兵法谋略与经营谋略的一般规律，具有很强的适用性和生命力。对《孙子兵法》中的用人谋略、信息谋略、决策谋略、产品谋略、经营谋略、管理谋略、科技谋略、资金谋略、谈判谋略、广告谋略、攻心谋略、制胜谋略等谋略进行分析，对于现代企业管理与经营无疑具有重要的指导和借鉴意义。
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| 关 键 词： | 《孙子兵法》 兵法经营 兵法谋略 现代商战 |
Military Stratagem and Modern Business Competition |
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| ZHANG Zhi-xiang.Military Stratagem and Modern Business Competition[J].Journal of Binzhou Teachers College,2008(5):45-64. |
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| Authors: | ZHANG Zhi-xiang |
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| Institution: | ZHANG Zhi-xiang (General Logistics Department of PLA ,Beijing 100072,China) |
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| Abstract: | Military Science of Sun Tzu ,full of thoughts of stratagem,reveals the general principles of military management ＆ business management and military stratagem ＆ business operation stratagem and has superior adaptability and vitality. This article analyzes thirteen kinds of stratagems in Military Science of Sun Tzu regarding employment, information, decision, commodity, operation, management, science and technology, finance, negotiation, advertisement,psychological attack,victory and crafty,which is of great guiding and utilizing importance to modern business management and operation. |
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| Keywords: | Military Science of Sun Tzu military science operation military stratagem modern business competition |
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