Household Technology Use: Integrating Household Life Cycle and the Model of Adoption of Technology in Households |
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| Authors: | Susan A Brown Viswanath Venkatesh Hillol Bala |
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| Institution: |
a Department of Management Information Systems, Eller College of Management, University of Arizona, Tucson, Arizona, USA
b Information Systems Department, Walton College of Business, University of Arkansas, Fayetteville, Arkansas, USA |
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| Abstract: | Recently, the model of adoption of technology in households (MATH) was developed and tested in the context of household personal computer (PC) adoption. In this study, we apply MATH to predict personal computer (PC) use. We conducted a nationwide survey including 370 households that owned at least one PC. Results indicate that attitudinal beliefs are extremely important in determining use of a PC in the household. In contrast to previous work examining adopters, normative and control beliefs were not significant in predicting use. Furthermore, several determinants of adoption that were important at different stages of the household life cycle were found nonsignificant in predicting use for the same stages of the household life cycle. Overall, the results demonstrate that the belief structure for household PC use is different from that of household PC adoption. Further, the results provide additional evidence regarding the importance of including household life cycle in studies of household technology adoption and use. |
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| Keywords: | attitudes behavior beliefs household household life cycle model of adoption of technology in households (MATH) personal computer technology adoption use |
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