| 乒乓球俱乐部市场化运营管理与教学实践提高 |
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| 引用本文： | 于洋,王婷,漆小红.乒乓球俱乐部市场化运营管理与教学实践提高[J].体育科技文献通报,2014(2):106-109. |
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| 作者姓名： | 于洋 王婷 漆小红 |
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| 作者单位： | 北京体育大学教育学院,北京100084 |
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| 摘 要： | 体育作为一种产业在我国处在蓬勃发展时期,乒乓球俱乐部是体育产业的一部分,其发展也渐入正轨。本文以北京市某乒乓球俱乐部为研究对象,采用文献资料法、问卷调查法、数理统计法进行分析,旨在找出该俱乐部在运行管理和教学实践中的优缺点,并提出可行性建议,为其他经营性乒乓球俱乐部提供有益参考和借鉴。
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| 关 键 词： | 经营性 乒乓球俱乐部 运营管理 教学实践 |
The Commercialized Operation Management of the Table Tennis Club and the Improvement of the Teaching Practice |
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| Institution: | YU Yang, WANG Ting, QI Xiao -hong (College of Education, Beijing Sport University, Beijing 100084, China.) |
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| Abstract: | Sports as an industry in China is in a period of vigorous development. Table tennis club is a part of the sports industry, and it is developing in the correct trail. Aiming to indicate the advantage and disadvantage of a ta- ble tennis club in Beijing, propose feasible suggestions, and provide a profitable reference to other commercialized table tennis clubs, this paper sets this table tennis club in Beijing as the study case using literature review, ques- tionnaire survey, and mathematical statistics. |
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| Keywords: | commercialization table tennis club operation management teaching practice |
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