| 对体育赞助的定义和结构的理论研究 |
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| 引用本文： | 俞成士.对体育赞助的定义和结构的理论研究[J].南京体育学院学报(社会科学版),2002,16(3):7-9. |
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| 作者姓名： | 俞成士 |
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| 摘 要： | 采用献法，结合近年来西方国家体育赞助的实践活动，对体育赞助的定义及其内在结构进行了理论分析和探讨。其结论对于促进中国优育赞助的科学化进程具有重要的现实意义。
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| 关 键 词： | 体育赞助 定义 理论研究 展示活动 |
| 文章编号： | 1008-1909(2002)03-0007-03 |
Theoretical Approach to Definition and Structure of Sports Sponsorship |
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| YU Cheng-shi.Theoretical Approach to Definition and Structure of Sports Sponsorship[J].Journal of Nanjing Institute of Physical Education,2002,16(3):7-9. |
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| Authors: | YU Cheng-shi |
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| Institution: | YU Cheng-shi |
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| Abstract: | based on analysis of documents as well as practical experience in the western nation, the author made an approach to the definition and structure of sport sponsorship. The conclusion shows its realistic significance to the development of sport sponsorship in China. |
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| Keywords: | sponsorship sport sponsorship definition structure theoretical approach |
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