| 近五年来我国出版业资本运营研究述评 |
| |
| 引用本文： | 梁浩光,徐建华.近五年来我国出版业资本运营研究述评[J].出版科学,2010,18(5). |
| |
| 作者姓名： | 梁浩光 徐建华 |
| |
| 作者单位： | 南开大学商学院,天津,300071 |
| |
| 摘 要： | 资本运营作为推进我国出版业深入改革的有效手段,已被广泛运用。本文从出版业资本运营基础理论、出版业资本运营现状、出版业资本运营困境、出版业资本运营战略四方面对近五年来我国出版业资本运营的研究状况展开分析,以期为相关研究与实践提供参考。
|
| 关 键 词： | 出版业 资本运营 研究进展 分析 |
Capital Operation Research of Publishing Industry from 2006 to 2010 |
| |
| Authors: | Liang Haoguang Xu Jianhua |
| |
| Abstract: | With the development of China's publishing industry,capital operation is widely used as an effective development way by many publishing groups.On the base of analysis on the documents about publishing capital operation,this article makes an analysis on the following four aspects:publishing capital operation theory,publishing capital operation status,publishing capital operation mode,publishing capital operation strategy,in order to sam up the current conditions of China's publishing capital operation,and to... |
| |
| Keywords: | Publishing industry Capital operation Study progressiveness Analysis |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
