| 公共图书馆营销理念与实践的重大突破--“邻里图书馆”荣获“IFLA国际营销奖”一等奖评析 |
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| 引用本文： | 范并思.公共图书馆营销理念与实践的重大突破--“邻里图书馆”荣获“IFLA国际营销奖”一等奖评析[J].图书馆论坛,2021(4):1-4. |
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| 作者姓名： | 范并思 |
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| 作者单位： | 华东师范大学信息管理系 |
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| 摘 要： | IFLA国际营销奖是图书馆界非常重要的一项大奖。以往我国公共图书馆在IFLA国际营销大奖评奖中成绩欠佳,佛山市图书馆的邻里图书馆项目获得IFLA国际营销一等奖是一个突破。邻里图书馆项目与国际上流行的小型免费图书馆运动有相似之处,但它具有公共图书馆总分馆主导、现代信息技术的支持和更注重利用民间人力资源的特征。佛山市图书馆荣获IFLA国际营销奖有两个启示:申报项目本身应具有图书馆营销理念与特征;应以营销的理念姿态对待营销奖的申报。
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| 关 键 词： | 图书馆营销 IFLA国际营销奖 邻里图书馆 |
Progress in the Thought and Practice of Public Library Marketing:Foshan Library Won 1st Place in IFLA PressReader International Marketing Award |
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| FAN Bingsi.Progress in the Thought and Practice of Public Library Marketing:Foshan Library Won 1st Place in IFLA PressReader International Marketing Award[J].Library Tribune,2021(4):1-4. |
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| Authors: | FAN Bingsi |
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| Abstract: | The IFLA International Marketing Award is a very important award in world librarianship.Given the poor performance of Chinese public libraries in the past,it was a breakthrough that Foshan Library’s N-library project won the Award in 2020.Similar to"Little Free Library",N-library project is characterized by the leading role of public library system,IT support and the emphasis on private human resources.The award-winning project demonstrates that projects applying for the Award should have library marketing ideas and characteristics,and the application be marketing-orientated. |
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| Keywords: | library marketing IFLA International Marketing Award N-Library |
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