| 体育赞助评估的难点及对象 |
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| 引用本文： | 孙晓强.体育赞助评估的难点及对象[J].广州体育学院学报,2003,23(3):7-9. |
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| 作者姓名： | 孙晓强 |
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| 作者单位： | 复旦大学复奥体育产业中心,上海,200433 |
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| 摘 要： | 越来越多的企业运用体育赞助作为营销的新利器，但很少有企业关注体育赞助的评估问题，主要是两方面的原因，一是因为体育赞助评估本身存在许多难点，二是因为许多企业不知道体育赞助评估的对象应该是什么。因此，本着重分析了体育赞助评估的难点及体育赞助评估的对象。
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| 关 键 词： | 体育赞助 评估难点 评估对象 评估目的 营销手段 体育产业 |
| 文章编号： | 1007-323X(2003)03-0007-03 |
| 修稿时间： | 2002年11月16 |
The Difficulty and Object of Sports Sponsorship Evaluation |
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| SUN Xiao,qiang.The Difficulty and Object of Sports Sponsorship Evaluation[J].Journal of Guangzhou Physical Education Institute,2003,23(3):7-9. |
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| Authors: | SUN Xiao qiang |
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| Abstract: | More and more enterprises are using sports sponsorship as a new marketing instrument, but seldom people care about the evaluation of sports sponsorship There are two main reasons, one is that the difficulty of sports sponsorship evaluation, the other is that many enterprises don't know the object of sports sponsorship evaluation So this article pay emphasis on analyzing the difficulty and the object of sports sponsorship evaluation |
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| Keywords: | sports sponsorship evaluation |
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