| 大众传媒与奥运会互动关系研究 |
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| 引用本文： | 刘晖,张路姣.大众传媒与奥运会互动关系研究[J].首都体育学院学报,2007,19(6):36-38. |
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| 作者姓名： | 刘晖 张路姣 |
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| 作者单位： | 1. 鲁东大学体育学院,山东烟台,264025
2. 威海市青少年活动中心,山东威海,264209 |
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| 摘 要： | 随着传媒形态的不断演进,大众传媒在奥运会发展中的扮演得角色越来越重要。传媒凭借其广泛的宣传渠道为奥运会扩大了影响;而奥运会又由于其独一无二的全球影响力,为传媒强者搭建了发展的平台。对经济利益的追求、对文化的宣传使得传媒和奥运会间建立了密切的互动关系。
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| 关 键 词： | 奥运会 大众传媒 建设 互动 |
| 文章编号： | 1009-783X(2007)06-0036-03 |
| 修稿时间： | 2007年4月12日 |
An Interactive Study on the Relations between the Mass Media and the Olympic Games |
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| LIU Hui,ZHANG Lu-jiao.An Interactive Study on the Relations between the Mass Media and the Olympic Games[J].Journal of Capital College of Physical Education,2007,19(6):36-38. |
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| Authors: | LIU Hui ZHANG Lu-jiao |
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| Abstract: | With the evolvement of the forms of medium,the mass media is taking more and more important role in the development of the Olympic games.The medium expands the importance of the Olympic games by its wide propagandistic channels,at the same time,being the unparalleled influential in the world,the Olympic games provides a chance for its development.Therefore,the mass media have close interactive relations with the Olympic games during the process of pursuit of economic benefits and the cultural propaganda. |
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| Keywords: | Olympic games mass media construction interaction |
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