| 提高政务微博社会关注度的策略探索 |
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| 引用本文： | 陆银辉.提高政务微博社会关注度的策略探索[J].河南广播电视大学学报,2012(3):12-13,16. |
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| 作者姓名： | 陆银辉 |
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| 作者单位： | 中共余姚市委党校 |
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| 摘 要： | 从2009年国内各大门户微博测试版上线,到2011年首届"政务微博与社会管理创新高峰论坛"举办,以各级政府机构、官员为主体注册的政务微博,已成为政府倾听民情、沟通民意、服务民生,提升社会管理水平的重要途径。目前,政务微博在发展中受各种因素制约呈现出发展困境,亟待通过相关运作技巧提高社会关注度、扩大社会影响力。
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| 关 键 词： | 政务微博 社会关注度 粉丝 |
Exploration of Improving Government Micro-blog Social Attention Strategy |
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| Lu Yinhui.Exploration of Improving Government Micro-blog Social Attention Strategy[J].Journal of Henan Radio & TV University,2012(3):12-13,16. |
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| Authors: | Lu Yinhui |
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| Institution: | Lu Yinhui(Yuyao Party School,yuyao,zhejiang,315400) |
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| Abstract: | From the 2009 major domestic portal micro-blog test version on-line,to 2011 the First "Chief Micro-blog and Social Management Innovation Summit Forum" held,the government agencies at all levels as the main body of the government officials to register micro-blog,has become of an important way the government to listen to public opinion,to communicate,to service people lives,increase social management level.At present,in the development of e-government micro-blog affected by various factors,we needs to improve the degree of social concern and expand social influence through the operational skills. |
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| Keywords: | govenment affairs microblog social-attention degree fans |
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