| 《落叶果树》杂志的差异化竞争策略 |
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| 引用本文： | 薛培生,赵峰,孙岩,杨兴华,鲁宁琳,张毅.《落叶果树》杂志的差异化竞争策略[J].编辑学报,2008,20(1):67-68. |
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| 作者姓名： | 薛培生 赵峰 孙岩 杨兴华 鲁宁琳 张毅 |
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| 作者单位： | 山东省果树研究所,271000,山东泰安;山东省果树研究所,271000,山东泰安;山东省果树研究所,271000,山东泰安;山东省果树研究所,271000,山东泰安;山东省果树研究所,271000,山东泰安;山东省果树研究所,271000,山东泰安 |
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| 摘 要： | 依据其他行业的差异化竞争策略,论述科技期刊的差异化竞争.从差异化期刊、差异化形象和差异化市场的确立3个方面,阐述<落叶果树>异化竞争策略的具体举措,为探索科技期刊差异化竞争策略提供借鉴.
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| 关 键 词： | 果树类科技期刊 差异化 竞争策略 |
| 收稿时间： | 2007-04-16 |
| 修稿时间： | 2007-05-14 |
Differentia competitive strategy for Journal of Deciduous Fruits |
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| XUE Peishen,ZHAO Fen,SUN Yan,YANG Xinghu,LU Ninlin and ZHANG Yi.Differentia competitive strategy for Journal of Deciduous Fruits[J].Acta Editologica,2008,20(1):67-68. |
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| Authors: | XUE Peishen ZHAO Fen SUN Yan YANG Xinghu LU Ninlin and ZHANG Yi |
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| Institution: | Shangdong Institute of Pomology, 271000, Tai''an, Shangdong, China,Shangdong Institute of Pomology, 271000, Tai''an, Shangdong, China,Shangdong Institute of Pomology, 271000, Tai''an, Shangdong, China,Shangdong Institute of Pomology, 271000, Tai''an, Shangdong, China,Shangdong Institute of Pomology, 271000, Tai''an, Shangdong, China and Shangdong Institute of Pomology, 271000, Tai''an, Shangdong, China |
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| Abstract: | Based on the differentia competitive strategies in other industries, the competitive strategy for sci-tech periodicals is introduced. In practice of establishing different journal, different visualization and different markets, the differentia competitive strategy for Journal of Deciduous Fruits is summarized and can be helpful to other periodicals. |
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| Keywords: | sci-tech perodical for fruits differentia competitive strategy |
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