| 体育赛事电视转播权法律性质探析 |
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| 引用本文： | 魏鹏娟.体育赛事电视转播权法律性质探析[J].首都体育学院学报,2006,18(5):25-26,37. |
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| 作者姓名： | 魏鹏娟 |
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| 作者单位： | 西安体育学院社会体育系,陕西,西安,710048 |
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| 摘 要： | 伴随着我国体育赛事商业开发的不断深入，赛事电视转播权作为一项重要的体育无形资产和财产权利，已被人们接受和认可，但对其法律性质的界定却存在理论上的不足。通过商品化权概念的提出，可看出体育赛事电视转播权作为体育商业化过程中出现的一种新型边缘权利，在权利的客体、内容和主体等方面，符合商品化权的特征。
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| 关 键 词： | 体育赛事 电视转播权 著作权 商品化权 |
| 文章编号： | 1009-783X（2006）05-0025-02 |
| 收稿时间： | 2006-03-23 |
| 修稿时间： | 2006-03-23 |
An Analysis of the Legal Nature of the Right of TV Broadcast of Athletic Games |
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| WEI Peng-juan.An Analysis of the Legal Nature of the Right of TV Broadcast of Athletic Games[J].Journal of Capital College of Physical Education,2006,18(5):25-26,37. |
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| Authors: | WEI Peng-juan |
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| Abstract: | With the further commercial development of athletic games in China ,the right of TV broadcast of athletic games as a kind of important intangible property and interest has been accepted and recognized by the public. But its definition of legal nature is still disputable. By bringing out the notion of authorized merchandise in the paper,it is believed that the right of TV broadcast of athletic games is a new marginal right in the process of merchandised sports and it is in accordance with the characteristics of authorized merchandise in its subject,object and contents. |
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| Keywords: | Athletic games Right of TV broadcast Copyright Authorized merchandise |
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