| 关于广告中女性形象的思考 |
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| 引用本文： | 高毅.关于广告中女性形象的思考[J].陕西国防工业职业技术学院学报,2007(3). |
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| 作者姓名： | 高毅 |
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| 作者单位： | 陕西国防工业职业技术学院经济管理系 陕西西安710300 |
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| 摘 要： | 这是个商品广告无处不在的时代。商品广告的情节和语言越来越具创意,画面色彩越来越丰富,这已不仅是商品信息的简单传递,它对大众的消费理念乃至整个文化价值的追求起着越来越强的诱导和影响作用,而且更多的是在为大众设定"时尚"和"趣味"的范畴,激发观众许多虚妄和偏执的需要。
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| 关 键 词： | 广告 女性形象 思考 |
Female Images in Advertisements |
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| GAO Yi.Female Images in Advertisements[J].Journal of Shaanxi Institute of Technology,2007(3). |
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| Authors: | GAO Yi |
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| Abstract: | This period is full of advertisement.The plot and language in commercial advertisements have been more and more meanings,and become more and more colorful.This now isn't simple a circulation of commodity.It has a stronger and stronger attraction to people's concept of consumption and influence on people's pursue for cultural value,moreover,it sets the range of "fashion" and "fun" for the public to stimulate the many unfounded and bigoted needs of consumers. |
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| Keywords: | advertisements female image reflection |
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