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高校BBS网络话语权重构探析
引用本文:高鸿飞.高校BBS网络话语权重构探析[J].教育与教学研究,2012(8):48-50.
作者姓名:高鸿飞
作者单位:上海理工大学
基金项目:上海学校德育实践研究课题“新媒体环境下大学生思想政治教育研究”(2011-D-019)
摘    要:高校BBS是校园网络文化的重要组成部分,在大学生思想政治教育中占有相当份量,但近年来随着人人网等SNS网站和微博等新媒体的兴起和普及,加之高校校园论坛实名制的限制,高校BBS的发展活力大不如前。在新的挑战面前,高校BBS需要以一种新思路发展壮大,即利用高校BBS的自身优势并结合目前校园网络文化的发展方向,重构高校BBS网络话语权组成,使高校BBS以一种新姿态、新定位发挥校园论坛的作用。

关 键 词:高校BBS  网络话语权  校园网络文化建设  治校管理方式

Analysis of University BBS Network Discourse Power Reconstruction
Gao Hong-fei.Analysis of University BBS Network Discourse Power Reconstruction[J].Journal of Chengdu University(Educational Sciences Edition),2012(8):48-50.
Authors:Gao Hong-fei
Institution:Gao Hong-fei(Shanghai University of Science and Technology,Shanghai,200093,China)
Abstract:University BBS is an important part of the campus network culture,which has occupied a considerable proportion in college students′ ideological and political education.But in recent years,the rising and popularizing of new media such as renren,other SNS sites and microblog,combined with realname system restrictions of the college campus forum have prevented university BBS from developing vitally as before.University BBS requires a new approach in the face of new challenges so that we can make use of the advantages of University BBS while taking into consideration the cultural development of the campus network and reconstruct university BBS network discourse power to help it function in a new position.
Keywords:university BBS  network discourse  campus network culture construction  administration mode
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