| 战略联盟的动机分析 |
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| 引用本文： | 袁磊,张树义.战略联盟的动机分析[J].软科学,2001,15(5):9-12. |
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| 作者姓名： | 袁磊 张树义 |
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| 作者单位： | 西南交通大学经济管理学院, |
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| 基金项目： | 四川省软科学研究项目(川科委政[1999]13号) |
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| 摘 要： | 近年来商业环境的变化使联盟成为必要,越来越多的企业走上了联盟的道路。战略联盟使企业竞争的国际化向前迈进了一大步,已经成为每一个成功企业的基本战略,它带来了高增长、高收益率和高市场价值。本文分析了商业环境的变化对企业的影响,在综述了企业进入战略联盟的基本动机后,进一步分析了将学习作为企业战略联盟动机对联盟成功的影响。
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| 关 键 词： | 战略联盟 动机 学习 |
| 文章编号： | 1001-8409(2001)05-0009-04 |
The Analysis of the Motives of Strategic Alliances |
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| YUAN Lei,ZHANG Shu-yi.The Analysis of the Motives of Strategic Alliances[J].Soft Science,2001,15(5):9-12. |
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| Authors: | YUAN Lei ZHANG Shu-yi |
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| Abstract: | Because of the change of business environment in recentl years,strategic alliance has become necessary.More and more enterprises have allied.Strategic alliance accelerates the internationalization of enterprise competition.It has become the basic strategy of every successful enterprise.It leads to high growth,high profit rate and high market value.This paper analyzes the influence of the business environment upon enterprises,summarizes the basic motives for an enterprise to join an alliance,and finally analyzes how the learning motive influences the success of an enterprise. |
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| Keywords: | strategic alliance motive learning |
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