| MEC理论视角下老年用户在线医疗健康信息服务使用价值研究 |
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| 引用本文： | 刘咏梅,李梦宇,谢阳群.MEC理论视角下老年用户在线医疗健康信息服务使用价值研究[J].图书情报工作,2020,64(19):71-79. |
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| 作者姓名： | 刘咏梅 李梦宇 谢阳群 |
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| 作者单位： | 1. 淮北师范大学管理学院 淮北 235000;
2. 南京大学信息管理学院 南京 210023;
3. 合肥师范学院 合肥 230601 |
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| 基金项目： | 本文系安徽省哲学社会科学规划一般项目"安徽省老年人网络健康信息搜索行为研究"（项目编号：AHSKY2018D66）和安徽省教育厅人文社会科学重点项目"弥合数字鸿沟视角下皖北地区信息弱势群体精准扶贫对策研究（项目编号：SK2020A0067）"研究成果之一。 |
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| 摘 要： | 目的/意义] 对老年用户在线医疗健康服务使用的价值进行研究,为在线医疗网站吸引老年用户、提高用户黏性提出建议。方法/过程] 利用手段-目的链理论,采用软式攀梯法进行一对一深入访谈,从访谈数据中提取属性、结果和价值要素,找出要素之间的关系,建立含义矩阵、形成分层价值图,对主要路径进行探讨。结果/结论] 经过对分层价值图中的三条主要路径进行分析发现,老年人使用在线医疗健康服务的价值体现在：追求自我实现、寻求安全感和归属感等。在线医疗平台可以通过分析老年人需求,提供有效健康资源来满足老年人追求自我实现的价值;通过提供针对性服务和便捷的即时通讯方式来满足老年人寻求安全感和归属感的价值。
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| 关 键 词： | 老年用户 在线医疗健康服务 手段-目的链理论 |
| 收稿时间： | 2020-02-19 |
| 修稿时间： | 2020-05-13 |
Research on the Value of Elderly Users Using Online Medical and Health Information Service from the Perspective of MEC Theory |
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| Liu Yongmei,Li Mengyu,XieYangqun.Research on the Value of Elderly Users Using Online Medical and Health Information Service from the Perspective of MEC Theory[J].Library and Information Service,2020,64(19):71-79. |
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| Authors: | Liu Yongmei Li Mengyu XieYangqun |
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| Institution: | 1.School of Management, Huaibei Normal University, Huaibei 235000;2.School of Information Management, Nanjing University, Nanjing 210023;3.Hefei Normal University, Hefei 230601 |
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| Abstract: | Purpose/significance] The paper examined the value sought by the elderly of online medical health services, and made suggestions for online medical websites to attract elderly users. Method/process] A means-end chain theory was adopted as the basis, and ladder method soft laddering was used to conduct in-depth interviews with the elderly who had used online medical health services. The chain concept of "attribute-consequence-value" was used to understand the elderly's value cognition structures. Content analysis was used to analyze the attributes-consequences-values for elderly users, then converted into a Hierarchical Value Map (HVM). Result/conclusion] After analyzing the three main paths in the HVM, this paper found that the elderly used online medical and health services mainly to pursue the ultimate value of self-fulfillment, security, and sense of belonging. The online health website platforms can meet the value of the elderly by analyzing the needs of the elderly and providing effective health resources, providing targeted services and instant communication methods. |
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| Keywords: | the elderly online medical and health services MEC theory |
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