| 我国体育传播产业的特性与发展对策研究 |
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| 引用本文： | 刘小青,马敏卿,李泽群,邬似刚.我国体育传播产业的特性与发展对策研究[J].武汉体育学院学报,2006,40(7):34-36. |
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| 作者姓名： | 刘小青 马敏卿 李泽群 邬似刚 |
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| 作者单位： | 1. 湖南农业大学,体美教学部,湖南,长沙,410128
2. 河北体育学院,武术系,河北,石家庄,050000 |
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| 摘 要： | 对我国体育传播产业的特性与发展对策进行了研究，认为体育传播产业与体育传播事业的区别主要是投资主体不同，运行机制不同，组织形态不同，劳动产物的性质不同；我国体育传播产业化进程目前还处于起步阶段，这一过程的特征是事业机构企业化，传播服务商业化；现阶段，我国体育组织应大力加强与传媒的合作，提高产业的综合竞争力，合力培育供需市场。
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| 关 键 词： | 体育传播 传播产业 产业化特征 综合竞争力 市场 |
| 文章编号： | 1000-520X(2006)07-0034-03 |
| 收稿时间： | 11 28 2005 12:00AM |
| 修稿时间： | 03 30 2006 12:00AM |
Characteristics and development strategies for sports communication industry in China |
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| LIU Xiao-qing, MA Min-qing, LI Ze-qun, et al.Characteristics and development strategies for sports communication industry in China[J].Journal of Wuhan Institute of Physical Education,2006,40(7):34-36. |
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| Authors: | LIU Xiao-qing MA Min-qing LI Ze-qun |
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| Abstract: | This paper studies the characteristics and development strategies for sports communication in China and points out that the differences between the sports communication industry and the sports communication is that they have different investment sources, operation mechanism, organization and labor product. The sports communication industrialization in China is still in its infancy, with the state institution becoming industrialized and the communication services commercialized. At present, the sports organizations in China should cooperate more with the media in order to promote the comprehensive core competency of the industry. |
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| Keywords: | sports communication communication industry industrialization characteristics core competence market |
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