| 论品牌的核与壳 |
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| 引用本文： | 黄学方,夏保卫.论品牌的核与壳[J].黄冈职业技术学院学报,2004,6(2):44-46. |
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| 作者姓名： | 黄学方 夏保卫 |
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| 作者单位： | 黄冈职业技术学院,湖北,黄冈,438002 |
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| 摘 要： | 品牌是产品性能、品质、包装、企业声望、媒介舆论等因素的总和。品牌的核——高质量的产品,与品牌的壳——独特的品牌形象,必须紧密结合,“内外兼修”,才能使品牌真正成其为品牌,也才能在消费者心中留下烙印。
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| 关 键 词： | 品牌 质量 形象 |
| 文章编号： | 1672-1047-0044-03 |
| 修稿时间： | 2004年3月28日 |
Core and Shell of the brand |
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| Huang Xue - fang,Xia Bao - wei.Core and Shell of the brand[J].Journal of Huanggang Polytechnic,2004,6(2):44-46. |
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| Authors: | Huang Xue - fang Xia Bao - wei |
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| Institution: | Huanggang Polytechnic Huanggang 438002 Hubei |
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| Abstract: | Brand is the integration of the performance, the quality the packaging and the reputation of the corporation. High quality pnxiuct, as the core of the brand must be closely combined with the unique characteristic of the brand, which is denoted as the shell of the brand. A favorably impressed brand is composed of a Perfect product and a good reputation. |
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| Keywords: | brand quality characteristic |
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