| 移动商务交易风险评估的证据融合法 /FONT /P |
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| 引用本文： | 王侃,张金隆.移动商务交易风险评估的证据融合法 /FONT /P[J].科研管理,2008,29(6):122-130. |
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| 作者姓名： | 王侃 张金隆 |
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| 作者单位： | 华中科技大学管理学院，湖北 武汉430074 |
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| 基金项目： | 国家自然科学基金重点项目，湖北省科技攻关项目 |
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| 摘 要： | 摘要：本文分析了影响移动商务交易风险的主要因素，建立了评价移动商务交易风险的指标体系。基于Dempster-Shafer证据理论的证据融合法，将不确定性多级多指标移动商务风险评估问题转化为确定性单一总指标的移动商务交易风险评估问题，给出了移动商务交易风险评估的证据融合法。实例表明利用证据融合法评估是有效性的，是有应用价值的。
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| 关 键 词： | 移动商务 Dempster-Shafer理论 风险评估 |
| 收稿时间： | 2008-1-11 |
The method of evidence fusion in the risk evaluation of mobile commerce trade |
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| Wang Kan,Zhang Jinglong.The method of evidence fusion in the risk evaluation of mobile commerce trade[J].Science Research Management,2008,29(6):122-130. |
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| Authors: | Wang Kan Zhang Jinglong |
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| Institution: | School of Management, Huazhong University of Science and Technology, Wuhan 430074, China |
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| Abstract: | Some primary factors of mobile commerce trade risk are analyzed and an index system of evaluation of mobile commerce trade risk is established by considering some aspects.Based on Dempster-Shafer' s evidence theory,an evaluation used to evaluate the risk of mobile commerce trade is proposed.The evidence fusion is adopted to fuse the uncertain multi-index multi-degree assessment problem involving the risk of mobile commerce trade,the risk evaluation problem is converted into a definite single-index evaluation problem.Finally,The case analysis shows that the method is efficient and practical for the evaluation of mobile commerce trade risk. |
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| Keywords: | mobile commerce Dempster-Shafer theory risk evaluation |
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