| 日本校园足球经典赛事的启示——以日本高中生足球锦标赛为例 |
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| 引用本文： | 蒋铮璐,杜柏.日本校园足球经典赛事的启示——以日本高中生足球锦标赛为例[J].四川体育科学,2021(1). |
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| 作者姓名： | 蒋铮璐 杜柏 |
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| 作者单位： | 江南大学体育部;南京师范大学附中江宁分校 |
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| 基金项目： | 江苏省高校哲学社科基金资助,课题《新形势下校园足球赛事体系的优化与实施》,课题编号:2019SJA0766。 |
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| 摘 要： | 采用文献资料法对日本高中生足球锦标赛进行分析,其成功经验是:赛事包装宣传出色,重视与电视媒体的合作;赛事品牌效应显著,商务运营成熟;赛制残酷、赛程紧密、赛事质量高;“应援”文化极具特色;赛事的竞技性与教育并重。对我国打造代表性校园赛事的启示:加强与主流媒体合作,扩大赛事影响力;打造赛事品牌,完善自身造血功能;培育特色赛事文化;赛事开展要与校园体育文化建设相关联,要具有教育意义。
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| 关 键 词： | 高中生足球锦标赛 日本 校园足球 赛事 |
The Success and Enlightenment of Classic School Football Matches in Japan:the Example of all Japan High School Soccer Tournament |
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| JIANG Zhenglu,DU Bai.The Success and Enlightenment of Classic School Football Matches in Japan:the Example of all Japan High School Soccer Tournament[J].Sichuan Sports Science,2021(1). |
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| Authors: | JIANG Zhenglu DU Bai |
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| Institution: | (P.E.Dept of JiangNan University,Wuxi Jiangsu,214122,China;High School Affiliated To Nanjing Normal University,Nanjing Jiangsu,211102,China) |
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| Abstract: | According to the research on the literature materials and analysis the success of all Japan high school soccer tournament,it shows committee has good relationship with medias and do many works on propaganda.There is a high level of commercial operation and development of tournament.The matches are intense and have the great quality for the competition system.The culture of cheer for the players is significant and also as same as the other competition cultures.its essential is for the youth,which help them to make progress on football and sprit.It suggests that Chinese school football should strengthen cooperation with the media,improve the operation mechanism,build the brand of the events.The events should be related to construction of school football culture and pay attention to the significance of education. |
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| Keywords: | High school football tournament Japan School football Sport events |
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