| 竞争情报在企业并购决策中的应用研究 |
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| 引用本文： | 赵宇翔,徐一新.竞争情报在企业并购决策中的应用研究[J].情报学报,2008,27(5). |
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| 作者姓名： | 赵宇翔 徐一新 |
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| 作者单位： | 复旦大学文献信息中心,上海,200433 |
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| 基金项目： | 上海市教育委员会科研项目课题(ky06105)资助。 |
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| 摘 要： | 本文首先论述了竞争情报在企业并购决策中的作用,将研究集中在三个阶段和两个问题上,即企业并购的准备阶段、目标企业搜寻与选择阶段、目标企业的审查与评估阶段,以及CI需要为企业并购决策搜集哪些信息,且如何对到手的信息进行加工,并描绘出企业并购活动场关系图。然后分别从企业并购的准备、目标企业搜寻与选择、目标企业审查与评估三个部分探讨了竞争情报的实施方法,从宏观和微观两个角度切人相关的研究层次,通过战略因素、市场因素、财务因素、技术因素和管理因素五个方面进行定性分析,并采用模糊综合评价法作为定量研究方法和工具。最后就竞争情报在企业并购活动中的应用提出展望。
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| 关 键 词： | 企业并购 竞争情报 目标企业 情报收集 情报分析 |
A Study on Application of Competitive Intelligence in Enterprise Mergers and Acquisitions Decision |
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| Zhao Yuxiang,Xu Yixin.A Study on Application of Competitive Intelligence in Enterprise Mergers and Acquisitions Decision[J].Journal of the China Society for Scientific andTechnical Information,2008,27(5). |
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| Authors: | Zhao Yuxiang Xu Yixin |
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| Abstract: | This paper firstly explained the importance of competitive intelligence applying to the decision of enterprise M&A, focuses the study on three stages and two main questions, i.e. the stage of preparation, the stage of seeking and choosing and the stage of auditing and evaluation. The two questions are which information is suitable for the enterprise and how to analyze the information for M&A. Meanwhile this paper showed the alignment model for the M&A bar. Then we discussed the practice of competitive intel... |
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| Keywords: | enterprise M&A competitive intelligence target enterprise information search information analysis |
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