| Abstract: | ‘Innovation’ is one of those words, like ‘challenge', which inspires different reactions in different people. Depending on one's background or job sector, it can either represent an exciting opportunity or a resource‐draining waste of time. Yet innovate we must, to satisfy our markets' increasing expectations, especially in the online environment. Some brand leaders have separate ‘laboratories’ where new features and ideas are developed and floated for feedback. In the absence of such a dedicated space, there are several issues relating to innovation within a publishing organization. This article looks at how these are handled at Wiley–Blackwell in the Compass journals team, and tries to distil some working principles. |
