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Mixed Messages
Authors:Sally Reardon
Institution:1. Sally2.Reardon@uwe.ac.uk
Abstract:Using the tools of discourse analysis, this research identifies the competing and sometimes contradictory public discourses around the requirements for the next generation of journalists—those of journalism educators, industry accreditation bodies, and of employers and journalists in the wider media landscape. Investigating and identifying the tensions in this debate may help all the parties to reflect on how the values and aims of the professional journalist are constructed and how this may impact on potential journalists entering education and the industry.
Keywords:discourse analysis  journalism  journalism education  professional accreditation
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