New media: online fandom |
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| Authors: | Matthew Guschwan |
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| Institution: | 1. Kelley School of Business, Indiana University, Bloomington, IN, USAMatt_Guschwan@alumni.emory.edu |
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| Abstract: | Online media is a boon to fandom. It provides mountains of information for the devout follower, while it also provides the opportunity to create and share content. The internet allows fans to transcend geographical barriers to form communities that could not otherwise exist. One particular group of A.S. Roma fans show how fans can use the ‘placeless' internet to invigorate a connection to place. They use their website in conjunction with meeting at the stadium and at other places in real life. The website provides the glue to their geographically dispersed set of Romans. The web is another tool that serves the social needs of fans. |
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