| 我国旅游电子商务体系解析 |
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| 引用本文： | 陆媛,胡亚会,张同健.我国旅游电子商务体系解析[J].兰州石化职业技术学院学报,2011,11(1):21-25. |
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| 作者姓名： | 陆媛 胡亚会 张同健 |
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| 作者单位： | 1. 云南警官学院马列部,云南昆明,650223
2. 乐山师范学院旅游与经济管理学院,四川乐山,614004 |
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| 基金项目： | 四川省教育厅旅研中心项目，四川省教育厅科研项目 |
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| 摘 要： | 旅游业与信息技术存在着天然的拟合性,旅游电子商务产值一直占据全球电子商务产值的五分之一以上.我国旅游电子商务的发展存在着一定的滞后性.基于旅游电子商务理论体系,并借助于验证性因子分析方法,经验性的研究揭示了我国旅游电子商务的内部运作机制,发现了旅游电子商务体系的优势功能与不足之处,从而为我国旅游电子商务的战略扩张提供了...
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| 关 键 词： | 旅游电子商务 个性化服务 绿色服务 市场细分 信度检验 |
A Research of Tourism E - commence System in China |
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| LU Yuan,HU Ya-hui,ZHANG Tong-jian.A Research of Tourism E - commence System in China[J].Journal of Lanzhou Petrochemical Vocational College of Technology,2011,11(1):21-25. |
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| Authors: | LU Yuan HU Ya-hui ZHANG Tong-jian |
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| Institution: | 1.Department of Marxism and Leninism,Yunnan Police Officer Academy,Kunming,650223,China;2.School of Tourism and Economic Management,Leshan Normal University,Leshan 614004,China) |
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| Abstract: | There is natural fit between tourism and information technique.Tourism has been dominated by global e-commerce output value of more than one fifth.There is a certain lag in China’s e-commence development.Based on the e-commerce theory system and by means of confirmatory factor analysis,empirical research reveals the inner mechanism of our tourism e-commence and discovers its advantage and deficiencies,so as to provide a realistic theory reference for strategy expansion of our tourism e-commence. |
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| Keywords: | tourism e-commerce personalized service green service market segmentation confidence level |
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