| 市场营销课程实施模拟公司项目教学的探讨 |
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| 引用本文： | 蒋卫华.市场营销课程实施模拟公司项目教学的探讨[J].柳州师专学报,2011,26(4):90-92,98. |
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| 作者姓名： | 蒋卫华 |
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| 作者单位： | 柳州师范高等专科学校,广西柳州,545003 |
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| 摘 要： | 加强实训培养,提高学生职业能力,适应企业对人才的需求是高职院校研究的重要课题。针对高校市场营销课程教育与市场需求相互脱离的现状,采用成立模拟公司与项目教学法相结合的教学方式,对教学实施的步骤、教学设计与实施过程进行探讨是市场营销课程改革的有效尝试。
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| 关 键 词： | 市场营销 课程 模拟公司 项目教学法 |
On Project Teaching by Simulating Company for Practice in Marketing Management Course |
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| JIANG Weihua.On Project Teaching by Simulating Company for Practice in Marketing Management Course[J].Journal of Liuzhou Teachers College,2011,26(4):90-92,98. |
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| Authors: | JIANG Weihua |
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| Institution: | JIANG Weihua(Liuzhou Teachers College,Liuzhou,Guangxi,545004 China) |
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| Abstract: | Improving the students＇ professional ability to adapt to the enterprise＇s demand for talents through strengthening practical training is a major research subject in vocational colleges.This paper discusses the procedures of teaching,teaching design and ex |
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| Keywords: | marketing management curriculum simulation of company project teaching method |
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