| CBA与NBA门票市场的比较研究 |
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| 引用本文： | 孟少华,魏磊.CBA与NBA门票市场的比较研究[J].北京体育大学学报,2009(4). |
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| 作者姓名： | 孟少华 魏磊 |
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| 作者单位： | 上海大学体育学院; |
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| 摘 要： | 门票市场是职业篮球联赛的重要收益渠道之一,围绕门票收益、门票价格、观众人数等相关因素,运用文献资料法、专家访谈法等研究方法,对CBA与NBA的门票市场进行了对比分析,研究结果显示:CBA门票收益远远低于NBA;CBA与NBA门票价格都较为合理,但与NBA门票相比,价格偏低;CBA场馆容量较小,现场观众人数较少,但主场所在城市人口较多。本文在此研究基础上,相应的提出了可行性建议,为完善CBA门票市场,提高其门票收益,提供一定的理论参考建议。
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| 关 键 词： | CBA NBA 门票市场 比较研究 |
Comparative Study on CBA and NBA Tickets Market |
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| MENG Shao-hua,WEI Lei.Comparative Study on CBA and NBA Tickets Market[J].Journal of Beijing Sport University,2009(4). |
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| Authors: | MENG Shao-hua WEI Lei |
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| Institution: | Institute of P.E.;Shanghai University;Shanghai 200444;China |
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| Abstract: | Tickets Basketball Association market is an important channel for revenue,so around ticket sales,ticket prices,attendance,and other relevant factors,by the ways of literature,interviews with experts and other research methods,the CBA and the NBA ticket market had a comparative analysis,the result is: CBA ticket sales are far below the NBA;CBA and the NBA ticket prices are more reasonable,but compared to the NBA ticket prices low;CBA smaller-capacity stadium,a small number of the audience,but the home where ... |
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| Keywords: | CBA NBA ticket market comparative study |
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