| 数码时代广告设计的新发展 |
| |
| 引用本文： | 宋颖.数码时代广告设计的新发展[J].黑龙江教育学院学报,2010,29(10). |
| |
| 作者姓名： | 宋颖 |
| |
| 作者单位： | 长江大学,艺术学院,湖北,荆州,434020 |
| |
| 摘 要： | 通过对广告视觉设计的构成要素和表现形式的分析研究,探讨数码技术对现代广告设计带来的新的影响和契机。数码技术运用使广告设计具有了新颖的表现形式,并引起和推动了新的传播方式,而其传播方式的改变必将成为广告设计的发展新方向。
|
| 关 键 词： | 数码技术 广告设计 网络广告 |
New Developments of Advertising Design at the Digital Age |
| |
| SONG Ying.New Developments of Advertising Design at the Digital Age[J].Journal of Heilongjiang College of Education,2010,29(10). |
| |
| Authors: | SONG Ying |
| |
| Abstract: | This paper attempts to analyze advertising through the elements of visual design and the forms of expression and discuss the new influence and opportunity digital technology has brought to modern advertising design.The use of digital technology makes advertising design have a novel form of expression,cause and promote a new means of communication,and its mode of transmission change in the development of advertising will become the new direction. |
| |
| Keywords: | digital technology advertising design online advertising |
| 本文献已被 万方数据 等数据库收录！ |
|
