| 修辞在广告英语中的运用 |
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| 引用本文： | 张继英.修辞在广告英语中的运用[J].洛阳师范学院学报,2000(3). |
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| 作者姓名： | 张继英 |
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| 作者单位： | 河南商业高等专科学校!河南郑州450052 |
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| 摘 要： | 广告英语生动形象 ,幽默风趣 ,简洁精练 ,给人们留下深刻的印象 ,是因为广告英语中普遍采用了双关、比喻、比拟、对比、押韵、仿词、倒反、反复、设问等各种修辞手段。广告英语的成功在很大程度上取决于其修辞魅力
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| 关 键 词： | 修辞 广告英语 语言艺术 |
Figures of Speech Applied in English Advertising |
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| ZHANG Ji-ying.Figures of Speech Applied in English Advertising[J].Journal of Luoyang Teachers College,2000(3). |
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| Authors: | ZHANG Ji-ying |
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| Abstract: | English advertising is lively and interesting,concise and humorous,and very impressive.This is due to the application of various figures of speech,for example:pun,simile,metaphor personification,contrast,rhyming,neologism,irony,repetition,rhetorical question etc.From this we can see that advertisement depends much on figures of speech for its success. |
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| Keywords: | advertising rhetoric |
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